Central London Alliance is a Community Interest Company which unites organisations of varying sizes and sectors to support a strong economic recovery of central London.
Central London Alliance is a community interest company, any profits are re-invested in revitalising central London.
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London is unique, requiring bespoke policies to secure its recovery and a more sustainable economy; securing jobs, growth & prosperity for a new generation.
Central London Alliance provides targeted policy recommendations as a non-political voice.
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Business is a force for good in London - creating jobs, paying taxes and driving economic growth.
Through Central London Alliance, discover new revenue opportunities, cost savings and sector relevant advice.
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Central London Alliance, with its partners, is able to activate unused spaces to stimulate footfall, trade and local engagement whilst raising urban attractiveness through sport, fashion and other installations and animations, on a short term (meanwhile use basis) and for longer term animations.
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The awards saw leading figures from business, politics, and media celebrate excellence in the British Asian community.
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King’s Baton Arrives in London as Part of London Sports Festival’s City Celebrations, marking a major moment of celebration in the capital.
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Now in it’s second year, London Sports Festival is a unique festival of sporting installations and activations across the capital in some of London’s most iconic locations together with hidden streets and leafy backwaters.
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On Tuesday 22 and Wednesday 23 September, Central London Alliance is attempting to set a new world record for the largest CPR relay ever attempted, with over 4,000 participants.
Be part of the attempt
In December 2025, Central London Alliance launched its new podcast series - London Talking: a platform for in-depth discussions on the challenges and opportunities shaping the capital’s growth prospects.
Listen Now
CLA members can access tools to plan and implement the most effective, efficient and targeted Out-of-Home media campaigns, including marketing mentoring, creative development support, insight and data access, and match-funding for OOH media campaigns.
Know More“Our partnership with the Central London Alliance is especially important to us. The Alliance does outstanding work championing the long‑term vitality of central London - supporting businesses, fostering cultural activity, and helping ensure the capital remains a thriving, inclusive destination for everyone. Their ability to bring stakeholders together around creative, city‑shaping initiatives like this one is invaluable, and we’re delighted to collaborate with them once again to celebrate London’s sporting heritage and energise our streets and public spaces.”
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Register for one of CLA's upcoming events
FEB
An effective public transport system that is affordable, sustainable, safe, and keeps Central London flowing is essential to the economic recovery of the Central Activity Zone,
